Divercial User Portal

Divercial’s tool, the genAI Culture CoPilot, aims to help their users solve DEI problems in the workplace.

My team identified opportunities to improve user experience with the Culture Co-Pilot by addressing internal needs through UXR/D principles to create a desirable outcome for the client.

COMPANY

Divercial

MY ROLE

UX Designer

TEAM

1 Project Manager

1 UX Researcher

1 UI Designer

PROJECT TYPE

Web

YEAR

2023

Initial Research and Findings

To better understand workplace culture and how employees view and collect DEI related feedback, we conducted initial user interviews to help us better understand our user base.

PARTICIPANTS: 9 adults ranging from 25-50

USER SEGMENTATION: internal team leads and employees

USER TYPE: Divercial Culture CoPilot users

TEST TYPE: Beta

Our findings showed that users care about scannability of data, employee well-being, and individual support.

FINDING #1: Users’ want their data to be presented as high level takeaways.

FINDING #2: Users’ have the ability to monitor and improve the well-being of their employees.

FINDING #3: Users’ desire to know who is working for them and how to best offer support.

Competitor Feature Inventory Analysis

Divercial has a clear advantage over their competitors because they are using AI to generate recommendations based on the data collected by their users’ employees.

Visualizing a User-Centered Experience

Initial lo-fi home dashboard design layout.

Initial lo-fi survey response screen.

User Needs & Needs Met

  • THE FIX: Our team changed the layout of our “create a survey” screens to ensure easier access to relevant information.

  • THE FIX: We created an onboarding flow to help users familiarize themselves with Divercial’s platform, tools, and location of important content.

  • THE FIX: We expanded the recommendations section of our survey results page to show more relevant, data-driven insights to the user.

Target User

To prioritize the user in our design process, my team and I created a persona and journey map that represented one segment of Divercial users: a team lead.

Meet Peter — a Divercial user and team lead at an engineering firm.

    • Expects team members to foster relationships among each other.

    • Carves time in his schedule to do 1-on-1 checks in a few team members each week.

    • Always has Slack open on his desktop and phone to answer questions.

    • Pushes his team to pursue their work goals to advance vertically in the company.

    • Ability to demonstrate that feedback is heard and will be acted upon.

    • Increase personal understanding of the people on the team.

    • Make his employees feel like they belong.

    • Feedback at regular intervals.

    • Genuine employee insights about work culture.

    • Surveys that don’t ask leading questions.

    • Scannable reports that synthesize information.

    • Surveys given by HR don’t cover the topics he wants to know.

    • He wants to make his own surveys but gets stuck on phrasing questions properly.

    • Employees don’t fill out the surveys given to them.

    • He is not sure what to do with the data provided by certain surveys.

Initial Usability Testing & Findings

Our testing showed that user need a better way to scan data and assess the productivity and well-being of their team, so that they can create actionable steps to support team members, track work progress, and improve company culture at a glance.

High-level takeaways that informed our designs:

  1. Create data visualizations that are informative yet digestive for employees.

  2. Simplify the feedback process for employees so data collection becomes easier. 

Product Strategy and Recommendations

My colleagues and I established design aspects we wanted to include in our MVP (minimum viable product).

    • Dully developed user portal before slack integration

    • Different ways to represent survey data

    • Dashboard for the primary user (team lead)

    • Clear site navigation

    • Responsive design

    • Different ways to organize surveys

    • Dashboard for the secondary user (employee, not team lead)

    • Live preview of survey template

Iterating from Low to High Fidelity

Updated the hi-fi home dashboard layout, complete with easy access to recent surveys and polls.

Based on user feedback, we created a “my team” page where team leads could easily access information related to all of their team members.

Updated the hi-fi survey response page, with an enlarged section for key takeaways and suggestions.

Overlays were created to explain the meaning behind alert labels that appeared on survey and poll responses.

Future Product Roadmap: Key Points and Inquiries

  1. Establish identity management system

  2. Implement an onboarding flow for creating a survey 

  3. Differentiate employee dashboard from team lead dashboard